Today we will look at an example of successful use of pre-monetization to increase income from your traffic. Let’s briefly understand what pre-monetization is.
This is a small script that you install on EVERY pre-landing page you send traffic to. And if traffic decides to leave the page and clicks the back button, it doesn’t just leave you, but comes to the news showcase and is being monetized. The overall increase in income can be from 20% or more.
The case is presented by our in-house media buying team and made on the basis of testing new GEO – Indonesia.
Now to the case:
GEO: Indonesia
Advertising Network: Mgid
Affiliate Program: AdCombo
Pre-Monetization: OneProfit
Duration: 3 weeks
Platform: Mobile and Desktop
For running traffic we chose MGID; it has a lot of traffic to the GEO we need, and good performance in terms of traffic quality.
What creatives did we use (examples):
The results from March 1 to March 24 were as following:
Displays: 36.750.299
Received clicks: 207.525
Spent: 496.882
Now we go to AdCombo and check how much we got from leads there?
There are empty fields in the statistics where 0 is statistics on pre-landing pages, but as we use our own bundles this statistics is not counted.
The total revenue amounted to 7.392$ (560.794 rubles).
It seems that everything is fine, we got a +, but we decided to increase our income using OneProfit pre-monetization. We check the results in our working tracker, which is tightly integrated with OneProfit.
And pre-monetization brought us + 55.159 rubles.
So, let’s summarize the final results:
In MGID: 207.525 clicks, spent 496.882 rubles
In AdCombo: 796 leads, revenue – 560.794 rubles (net profit – 63.912 rubles)
In OneProfit: the pre-monetization script brought another 55.159 rubles.
The net profit was 119.071. We increased profit by 90% using the OneProfit pre-monetization script.
Conclusion:
By installing the pre-monetization script, we were able to double our income, and you can do the same. OneProfit pre-monetization is available for Russia, CIS and Indonesia, but we don’t stop there. Stay tuned.
If you have any questions, write to us.