Today we will share an interesting case on the popular potency offer “The Sultan Power” from AFFSTAR. The key feature of this case is pre-monetization by means of a showcase.
But first, let’s look at the basic data:
Affiliate Program: AFFSTAR
Offer: Suleiman Power — potency remedy
Duration: 01 – 22 December
Spent: 155 160 RUB
Earned: 313 688 RUB
Profit: 158 528 RUB
Profit from pre-monetization: 107 742 RUB
Source: Google Ads
GEO: Kazakhstan
Our team worked with a remedy for potency “The Sultan Power”. What is the main advantage of such an offer? Of course, in all-season actuality: demand does not depend on the time of year and never ends. Therefore, initially the idea of working with this offer promised to be profitable.
Audience and GEO
Now let’s focus on GEO Kazakhstan. The choice was determined by the characteristics of this GEO: not an overheated auction and good payout rates. The population of Kazakhstan itself, for the most part, has an income that allows them to make impulse purchases. For obvious reasons, the theme of the offer determines the audience: men 45+, you can even take 50+.
It makes sense to try to test an audience over 30, but the choice of this age is based only on the hypothesis that the audience’s potential starts at this value. In addition, a good option is to add married women 40+. But here it is important to understand that choosing an audience different from that recommended in the offer card cannot guarantee an excellent result: this opens up the field for searching for new working approaches.
About approaches
We study the main pains of the target audience of the potency offer: lack of understanding of what to do, the inability to assert oneself, the fear that someone will find out about the problem, the fear of admitting that the problem exists as such. There are many psychological aspects associated with uncertainty and fears that give rise to the desire to find a quick and effective solution to the problem.
As for approaches, the best options for the target audience of remedies for potency are the following:
- naturalness and safety of the ingredients;
- fast and long-lasting results;
- authoritative opinion;
- storytelling;
- removing responsibility from the user for his problem.
Under no circumstances you should troll, because a cruel joke will not motivate anyone to buy your product. It is better to exaggerate than to openly mock. Therefore, we honestly promise crowds of satisfied women and the position of an alpha male 🙂
The selection of creatives depends on the traffic source. The best way to bypass a ban in Google Ads is to choose images that evoke the desired associations. It’s definitely not possible to be openly harsh here. Tested visuals include jellyfish or nuts that vaguely resemble genitals.
Frank and VERY explicit creatives, of course, convert well. But they can only be used if you are using them from a trusted source.
Case
Returning to the results from Google Ads, here are the following figures:
In total, we got 613 leads, some went into trash, and 213 leads were rejected. Thus, the approval rate was 34%. The lead cost a bit more than 250 rubles.
Below you can see a screenshot of statistics from the Affiliate Program:
In total 8 accounts were launched.
Screenshot from the tracker:
The top account brought 87,581 rubles in net profit.
It is well-known that traffic from Google is the most targeted, and the results from there are the highest. But there is always refusal traffic; it is impossible to do without it. For this reason, each account was additionally connected to pre-monetization with the “Return” button from OneProfit. As a result, on the top account it gave us 62,682 rubles, on the rest the results were less favorable. The results for other accounts can be seen in the screenshot:
How does pre-monetization work? A ready-made code is built into the “Return” button on the pre-landing page, which redirects the user not to the original page, but to the showcase with different offers.
Thus, the outgoing traffic ends up back in our funnel. Users get acquainted with the page and buy what interests them, and we get a profit.
How to enable pre-monetization?
1. Get the ready-made code in your OneProfit personal account
2. Paste this code into the body of your pre-landing page.
In the considered case, pre-monetization brought +67% additional profit. Moreover, the “Return” button on GEO Kazakhstan showed even better results than usual when compared, for example, with the Russian Federation. But here it is important to understand that a similar result can only be obtained with high-quality traffic.
Results
In three weeks, 158,528 rubles of net profit were earned, and pre-monetization brought another 107,742 rubles – this is a good result!
The correctly chosen approach when working with the “The Sultan Power ” offer from AFFSTAR played its part here. Don’t be afraid to test and launch on several accounts: this case is direct proof that pre-monetization can bring completely different amounts of income. However, you should not neglect such a useful tool!
High profit to everyone!🙂
We recommend testing other offers from AFFSTAR, be sure to add pre-monetization to the bundle!